Make.TV has been a live video cloud production pioneer for years. It works with companies across sports, esports, news, and entertainment to ingest, filter and curate thousands of fan feeds from mobile devices in addition to professional production gear; to switch and route these signals anywhere in the world; and to inject them into the live production with a simple, easy-to-use interface.

The company’s DNA is steeped in social media & esports, where being able to ingest feeds from fans from anywhere in the world and organize them for producers is a distinct competitive advantage.

Amidst this endless promise of cloud-based live video production, it was a pleasure to catch-up with CTO Joa Ebert to get his take.

“Put simply, we are a newsroom in the cloud. We allow publishers and distributors of all types to acquire video signals from across the globe, to route and switch those videos to any downstream destination, and to do it all easily, reliably, and securely by leveraging global cloud infrastructure.”

Joa told me that Make.TV is tightly focused on the basic blocking and tackling of moving feeds around the world and, equally, on making it easy to integrate with other downstream content creation services and partners for value-added workflows. Examples include automated transcription, video switching, adding graphics, and fulfilling various compliance-oriented requirements.

While esports has been a company focus in the past, it has been the company’s movement into the broadcast market that has forced them to think about ingest, reliability, controlled latency and security – and which led to the support of SRT.

“Our platform is adopting SRT in two key ways. First, we are offering to ingest using the SRT protocol. So that is one flavor of several that we can use to acquire a video signal. But it’s notable that internally, the company has embraced an SRT-first infrastructure for our internal routing. So even if a customer is using RTMP to send a signal to our global cloud, if the signal needs to travel somewhere else, it’ll likely be done using SRT. Partly that was due to its predictable, controllable latency, and the reliability it guarantees.”

You can visit Make.TV at the IBC Show in Hall 14 at stand A24 (14.A24). 

If you want to learn more about SRT at IBC, register to attend this free event: SRT Open Source Technical panel on September 15th. Designed for current and future SRT developers, the panel will focus on the applications and workflows that SRT solves, the technical roadmap as well as real-world implementation stories.